1. Lyft Business
  2. Admin
  3. Lyft Pass

Creating a Lyft Pass program

Learn more about how to create a new Lyft Pass program directly from the Lyft Business Portal. 

In this article, we’ll cover:

How to create a Lyft Pass program

  1. After you've been granted access to Lyft Pass, log in to the Lyft Business Portal 
  2. Select 'Programs' under 'Lyft Pass' on the home page 
  3. Select '+ Add Program' to create your new program 

Preliminary program details

  1. Enter a name for your Lyft Pass in the 'Name' field
  2. Enter a short description of the program in the 'Description' field—the description only displays on the 'Programs' page in the Lyft Business Portal to help you quickly identify your programs. Riders won’t see the description in their app and you’ll be able to customize how your program looks to riders later.

Basics

Under 'Basics,' choose the sharing options for distributing Lyft Pass to your riders, benefit allowance, benefit type, and optional tip amount.

Sharing options (one-time ride pass only)

You'll have different sharing options depending on the type of program you're creating. 

  • For one-time ride passes, you can share via phone number, work or organization email, or general or unique shareable codes.
  • For monthly recurring passes, you can share via phone number, work or organization email, or general shareable codes which will enable a QR code option to share.

Select ‘Sharing options’ to choose how to share your passes:

  • Phone number: Share Lyft Pass directly to riders’ Lyft accounts. We recommend using this for anyone not in your organization 
  • Work or organizational email: Invite riders to join your organization and redeem their pass by email. If their email is connected to your organization, the ride pass will be automatically sent to their account in the app. We recommend using this for employees. You will add a list of emails to share Lyft Pass with after the initial program set up
  • Shareable codes: You can also share Lyft Pass using a shareable code or link that your riders can redeem in their Lyft app
    • General shareable code, link, and QR code: This is one code or link that can be redeemed by anyone that has it (including anyone who gets the code through guessing or unauthorized sharing) and is best for easy sharing. Enter the alphanumeric code of your choice between 6 and 16 characters in the 'Code box.' You will want to avoid common or easy to guess phrases and use a mix of letters and numbers. You also will need to ensure your code adheres to Lyft’s community guidelines. Please note that your organization is responsible for all used passes, including those used by guessing or unauthorized sharing. 
    • Unique codes: This is a list of custom codes that can be claimed by only one rider each and is best for sharing securely. Enter the number of codes you want to create in the 'Number of codes' box, as well as a code prefix in the 'Code box.’ This is where all of your custom codes will begin with the prefix followed by six randomized characters

Benefit allowance

Frequency 

Select the frequency in which you would like your benefits to reload. 

  • One-time Lyft Pass: Ride passes that expire or don’t renew
  • Daily: Ride passes that renew on a daily basis
  • Monthly recurring Lyft Pass: Passes that renew every month 

Benefit type

  1. Select if you would like to provide a certain number of rides or credit
    1. Rides: Offer a specific number of rides where the cost of the ride is covered up to a specific amount. Unused credits will not roll over to the next ride. Enter in the maximum number of rides that the pass will cover in the 'Number of rides' box, the maximum number of rides per rider, and the maximum amount of the ride cost that will be covered in the 'Max $ per ride' box (i.e., 100 riders, 10 rides each, up to $15 each)
    2. Credits: Like cash, credits can be used on rides until the amount is $0. There is no limit to the number of rides that the user can use the credit on. Enter in the dollar amount of Lyft credit that the pass will be good for in the 'Amount' box (i.e., $50 can be used on any number of rides—one $50 ride, two $25 rides, or five $10 rides).

Tipping

Select a percentage to be automatically applied to the total fair of each ride. This amount does not come out of the total Lyft Pass amount 

Duration (one-time ride pass only)

The ability to set a duration is only available for one-time ride pass programs. This is due to recurring ride passes renewing automatically on a monthly basis. 

  • Select 'Add duration' in the 'Duration' row to choose when your rides can be used and when they expire

Select a 'Start date,' 'Start time,' 'End date,' and 'End time'

Consider leaving extra time before and after. For example, if you have an event that lasts 7-9 PM, you might set the duration to 6:30-9:30 PM for your guests to travel. Note: the duration should include the time the rider is picked up, not the time the ride is requested.

  • Start time can be changed to an earlier or later time after the program is created, as long as the program has not already started
  • End time can be changed to a later time after creation
  • End time cannot be changed to an earlier time after creation on the Business Portal, but it can be changed to an earlier time by request

Ride restrictions

Under 'Ride restrictions,' you can set time windows, location restrictions, and ride type restrictions for Lyft Pass rides. For general shareable code, link or QR code, it is recommended to input a specific time window and location restrictions to improve the security of your program. High budget general code programs can result in financial losses if the code is accessed through guessing or unauthorized sharing.

Time windows

  1. Select 'Time window' to choose what time your Lyft Pass rides can be taken:
    • Anytime: no time window
    • Weekdays: Monday through Friday, 12:00 AM-11:59 PM
    • Custom: Set your own days and time window. Select the start and end time and days of the week your Lyft Pass rides can be taken. If you do not need a start and end time, check the box for 'All day' (12:00 AM-11:59 PM). You can also add more than one time window if you’d like Lyft Pass to be valid during multiple specific times throughout the day 

Locations restrictions

    1. Select 'Ride locations' to choose the location restrictions of where your Lyft Pass rides can be taken:
      • Anywhere 
      • To or from locations
      • Between locations
        • If you select 'To or from locations' or 'Between locations,' select '+ Add location' and enter in the location’s name, address, and the radius in miles around the location that riders can be picked up or dropped off. Click 'Add' once you’re done and repeat these steps for the rest of the locations you’d like to add

Note: Multiple stops are permitted with a "to or from" location restriction, but are not permitted in programs with "between" location restrictions.

Ride type restrictions

  1. Select 'Ride types' to choose the ride type your Lyft Pass rides can be taken in
    • Select 'Allow all ride types (cars, bikes and scooters)' if you do not need a ride type restriction
    • Select 'Allow all care modes' if you'd like to restrict Lyft Pass to cars only (no bikes and scooters)
    • Select 'Allow all bikes and scooters' if you'd like to restrict Lyft Pass to bikes and scooters only (no cars)
    • Select 'Customize' if you'd like to mix and match specific ride types:
      • Lyft: A personal ride to get you to your destination quickly. Fits up to four people.
      • Lyft XL: A supersized ride when you need more space. Fits up to six people.
      • Extra Comfort: A comfort ride with an experienced driver, newer car and extra legroom. Fits up to four people.
      • Lux Black: A black car for the ultimate luxury ride. Fits up to four people.
      • Lux Black XL: A more spacious black car, offering a luxury ride for up to six people.
      • Bikes and scooters: See where we offer bikes and scooters.

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Additional settings

Under ‘Additional settings,’ you can choose reporting settings, customize communications sent to your riders about your Lyft Pass program, and view the payment method associated with this program.

Reporting settings

  1. Select 'Reporting' to choose the cadence that you’d like to receive emailed reports about the usage of Lyft Pass. Toggle the button next to cadence that best fits your needs:
    • Monthly (automatically enabled)
    • Weekly
    • Daily
  2. Enter in an email address to receive the emailed reports in the 'Report recipient email address' field
You cannot change the reporting cadence and email reporting recipient for one-time ride pass programs that are already live. 

Rider communication

  1. Select 'Rider communication' to customize how your Lyft Pass appears to riders in the app, emails, and text messages
  2. In the 'Organization name' field, enter in the name of your organization that you would like the rider to see. If this field is left blank, the rider will see the name of your organization that is in your Lyft Business Portal by default
    • Tip: If you’d like to confirm what the name of your organization is in your portal, click 'Settings,' click 'Organization,' and look under 'Organization name'
  3. In the 'Pass name' field, enter in the name of your program that you would like rider’s to see. If this field is left blank, riders will see the same name that you have already chosen for your program by default
  4. Under 'Logos,' select either a default logo or contact support to upload your own.
    • Read our guidelines to ensure your logo meets the requirements for formatting and size. Once your personalized logo is uploaded, you can add this to any Lyft Pass program you'd like. 

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Payment method

Currently, there are two supported payment methods for Lyft Pass programs:

  • Automatic monthly accrued billing — rides will be charged to the specific Lyft Pass program's assigned credit card on a monthly basis after
  • Offline billing (monthly invoicing) — the total accrued cost of each month's rides are invoiced at the start of the following month
    • For organizations with offline billing enabled: Learn how to update your offline billing information here.