Creating a Lyft Pass program

Learn more about how Lyft Pass lets organizations cover all or a portion of the cost of rides for their people, while controlling the usage and cost of each program. Create a new Lyft Pass program directly from the Lyft Business Portal. You can:

  • Set the budget: Determine how much of each ride you’ll cover and the total budget for the program. There is no minimum required to sign up for Lyft Pass
  • Set ride rules: Control where the ride picks up and drops off, what ride type is used, and when it can be used
  • Share with ease: Ensure your people benefit from Lyft Pass by sharing via email, phone number, code, or direct link 
  • Get visibility: Easily monitor usage and spend with reporting

In this article, we’ll cover:


What types of programs can I create with Lyft Pass?

Lyft Pass allows you to customize your transportation programs to who is taking the rides and how they use the pass. Common use cases for Lyft Pass programs include:

  • Commute credits
: rides to or from the office Monday through Friday during commute hours
  • Campus shuttle: 
rides between buildings for employees or students
  • Emergency rides: rides for employees when they need it
  • Customer rides: rides for customers to or from your business
  • Interviews
: rides for job applicants to or from their interview
  • Late night
: ensure employee safety with rides home in the evening
  • Event or conference
: limited-time rides to or from an event venue
  • Create your own
: customize your own ride pass based on your unique use case

How to create a Lyft Pass program

  1. Log in to the Lyft Business Portal 
  2. Select 'Lyft Pass' in the left navigation bar 
  3. Select 'Programs'
  4. Select '+ Add Program' in the top-right corner to create your new program 

Preliminary program details

  1. Enter a name for your Lyft Pass in the 'Name' field
  2. Enter a short description of the program in the 'Description' field—the description only displays on the 'Programs' page in the Lyft Business Portal to help you quickly identify your programs. Riders won’t see the description in their app and you’ll be able to customize how your program looks to riders later.
  3. Select the type of benefit:
    • One-time Lyft pass: Ride passes that expire or don’t renew
    • Monthly recurring Lyft pass: Passes that renew every month 

Basics

Under 'Basics,' choose the benefit typeduration of how long the pass is valid for, and sharing options for distributing Lyft Pass to your riders.


Benefit Type

  1. Select 'Add amount' in the 'Benefit type' row and select the benefit that works best for your needs
    • Credits: Like cash, credits can be used on rides until the amount is $0. There is no limit to the number of rides that the user can use the credit on. Enter in the dollar amount of Lyft credit that the pass will be good for in the 'Amount' box (i.e. $50 can be used on any number of rides—one $50 ride, two $25 rides, or five $10 rides).
    • Rides: Offer a specific number of rides where the cost of the ride is covered up to a specific amount. Unused credits will not roll over to the next ride. Enter in the maximum number of rides that the pass will cover in the 'Number of rides' box, as well as the maximum amount of the ride cost that will be covered in the '$ Max per ride' box (i.e. 10 rides, up to $15 each)

Duration (one-time ride pass only)

The ability to set a duration is only available for one-time ride pass programs. This is due to recurring ride passes renewing automatically on a monthly basis. 

  • Select 'Add duration' in the 'Duration' row to choose when your rides can be used and when they expire

Select a 'Start date,' 'Start time,' 'End date,' and 'End time'

Consider leaving extra time before and after. For example, if you have an event that lasts 7-9 PM, you might set the duration to 6:30-9:30 PM for your guests to travel. Note: the duration should include the time the rider is picked up, not the time the ride is requested.
  • Start time can be changed to an earlier or later time after the program is created, as long as the program has not already started
  • End time can be changed to a later time after creation
  • End time cannot be changed to an earlier time after creation on the Business Portal, but it can be changed to an earlier time by request

Sharing options (one-time ride pass only)

You'll have different sharing options depending on the type of program you're creating. 

  • For one-time ride passes, you can share via phone number, work or organization email, or general or unique shareable codes.
  • For monthly recurring passes, you can share via phone number, work or organization email, or general shareable codes which will enable a QR code option to share.
  1. Select Sharing Options to choose how to share your passes:
    • Phone number: Share Lyft Pass directly to riders’ Lyft accounts. We recommend using this for anyone not in your organization 
    • Work or organizational email
: Invite riders to join your organization and redeem their pass by email. If their email is connected to your organization, the ride pass will be automatically sent to their account in the app. We recommend using this for employees. You will add a list of emails to share Lyft Pass with after the initial program set up
    • Shareable codes: You can also share Lyft Pass using a shareable code or link that your riders can redeem in their Lyft app. Select 'Show options for links and codes'
      • General shareable code, link, and QR code: This is one code or link that can be redeemed by anyone that has it and is best for easy sharing. Enter the maximum number of times the code can be redeemed in the 'Claim limit' box, as well as the alphanumeric code of your choice between 3 and 16 characters in the 'Code box.' This will also enable you to use QR codes as a sharing method. QR codes enable Lyft Pass admins to distribute program benefits via a printed QR code. Follow these steps to start using QR codes for your organization:
        1. Go to the Lyft Business Portal
        2. View your ride program
        3. Right click the three vertical dots and click 'Edit'
        4. Under Basics, go to Sharing options and click 'Show options for links and codes'
        5. Click 'General code, link, and QR code'
        6. Click 'Publish' to save changes
        7. View your ride program and you will see the QR code under Sharing options
        8. Click 'Share passes' then click 'Download QR code'
        9. Now, you have a pdf of the QR code that you can print and display
        10. To redeem these credits, your employees just need to scan QR code from their standard camera app. Then the credits can be added to your employee’s Lyft app account.
      •  
      • Unique codes: This is a list of custom codes that can be claimed by only one rider each and is best for sharing securely. Enter the number of codes you want to create in the 'Number of codes' box, as well as a code prefix in the 'Code' box. This is where all of your custom codes will begin with the prefix followed by six randomized characters
Please note that the way you share your passes may change which restrictions you can update later. Learn more about managing and editing existing programs. 

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Ride restrictions

Under 'Ride restrictions,' you can set time windows, location restrictions, and ride type restrictions for Lyft Pass rides

Time windows

  1. Select 'Time window' to choose what time your Lyft Pass rides can be taken:
    • Anytime: no time window
    • Weekdays: Monday through Friday, 12:00 AM-11:59 PM
    • Custom: Set your own days and time window. Select the start and end time and days of the week your Lyft Pass rides can be taken. If you do not need a start and end time, check the box for 'All day' (12:00 AM-11:59 PM). You can also add more than one time window if you’d like Lyft Pass to be valid during multiple specific times throughout the day 


Locations restrictions

    1. Select 'Ride locations' to choose the location restrictions of where your Lyft Pass rides can be taken:
      • Anywhere 
      • To or from locations
      • Between locations
        • If you select 'To or from locations' or 'Between locations,' select '+ Add location' and enter in the location’s name, address, and the radius in miles around the location that riders can be picked up or dropped off. Click 'Add' once you’re done and repeat these steps for the rest of the locations you’d like to add

Note: Multiple stops are permitted with a "to or from" location restriction, but are not permitted in programs with "between" location restrictions.

 

Ride type restrictions

  1. Select 'Ride types' to choose the ride type your Lyft Pass rides can be taken in
    • Select 'Allow all ride types (cars, bikes and scooters)' if you do not need a ride type restriction
    • Select 'Allow all care modes' if you'd like to restrict Lyft Pass to cars only (no bikes and scooters)
    • Select 'Allow all bikes and scooters' if you'd like to restrict Lyft Pass to bikes and scooters only (no cars)
    • Select 'Customize' if you'd like to mix and match specific ride types:
      • Shared: More affordable option with longer wait times (temporarily unavailable due to COVID-19 health safety restrictions).
      • Lyft: A personal ride to get you to your destination quickly. Fits up to four people.
      • Lyft XL: A supersized ride when you need more space. Fits up to six people.
      • Lux Black: A black car for the ultimate luxury ride. Fits up to four people.
      • Lux Black XL: A more spacious black car, offering a luxury ride for up to six people.
      • Bikes and scooters: See where we offer bikes and scooters.

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Additional settings

Under ‘Additional settings,’ you can choose reporting settings, customize communications sent to your riders about your Lyft Pass program, and view the payment method associated with this program.


Reporting settings

  1. Select 'Reporting' to choose the cadence that you’d like to receive emailed reports about the usage of Lyft Pass. Toggle the button next to cadence that best fits your needs:
    • Monthly (automatically enabled)
    • Weekly
    • Daily
  2. Enter in an email address to receive the emailed reports in the 'Report recipient email address' field
You cannot change the reporting cadence and email reporting recipient for one-time ride pass programs that are already live.


Rider communication

  1. Select 'Rider communication' to customize how your Lyft Pass appears to riders in the app, emails, and text messages
  2. In the 'Organization name' field, enter in the name of your organization that you would like the rider to see. If this field is left blank, the rider will see the name of your organization that is in your Lyft Business Portal by default
    • Tip: If you’d like to confirm what the name of your organization is in your portal, click 'Settings,' click 'Organization,' and look under 'Organization name'
  3. In the 'Pass name' field, enter in the name of your program that you would like rider’s to see. If this field is left blank, riders will see the same name that you have already chosen for your program by default
  4. Under 'Logos,' select either a default logo or contact support to upload your own.
    • Read our guidelines to ensure your logo meets the requirements for formatting and size. Once your personalized logo is uploaded, you can add this to any Lyft Pass program you'd like. 

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Payment method

Currently, there are two supported payment methods for Lyft Pass programs:

  • Automatic monthly accrued billing — rides will be charged to the specific Lyft Pass program's assigned credit card on a monthly basis after
  • Offline billing (monthly invoicing) — the total accrued cost of each month's rides are invoiced at the start of the following month
    • For organizations with offline billing enabled: Learn how to update your offline billing information here

Invoice group

(In beta, full rollout soon) This is where you can select a previously existing invoice group in the drop down. Invoice groups allow you to control where your invoices are sent and to consolidate invoicing if you have multiple transportation programs. At the end of the billing cycle (end of month), we will send a pdf. invoice via email for the organization’s usage to the email addresses provided for your Accounts Payable and Billing Contact(s). If you haven't yet set up an invoiced group yet, learn how here. 

 

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Please connect with your sales representative to determine the best payment method for your needs.


How to save your Lyft Pass program

Once your program has been customized to your needs in all of the above sections, click 'Publish.' If you are not ready to publish the program, but would like to save it for future editing, select 'Save draft.'

Now that you have finished creating your Lyft Pass program, learn how to share Lyft Pass with riders.


How to copy your Lyft Pass program

Need to create another program with the exact same settings? Easily copy any program you've created so you don't have to manually select each setting again.

 

Only the settings of the program will be copied. You'll need to distribute or invite people to the cloned program and people in the original program won't receive double benefits from the cloned program.

To copy a Lyft Pass program:

  1. Select Lyft Pass from the left navigation bar in the Lyft Business Portal and select 'Programs'
  2. Select the program that you’ll be duplicating
  3. Select the 'three-dot icon' in the upper right corner next to 'Share passes' or 'Add people'
  4. Select 'Copy'

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