Create a Lyft Pass program

Lyft Pass lets organizations cover all or a portion of the cost of rides for their people, while controlling the usage and cost of each program. Create a new Lyft Pass program directly from the Lyft Business Portal where you can:

  • Set the budget: Determine how much of each ride you’ll cover and the total budget for the program
  • Set ride rules: Control where the ride picks up and drops off, what ride type is used, and when it can be used
  • Share with ease: Ensure your people benefit from Lyft Pass by sharing via email, phone number, code, or direct link 
  • Get visibility: Easily monitor usage and spend with reporting


In this article, we’ll cover:


What types of programs can I create with Lyft Pass?

Lyft Pass allows you to customize your transportation programs to who is taking the rides and how they use the pass. Common use cases for Lyft Pass programs include:

  • Commute credits
: rides to or from the office Monday through Friday during commute hours
  • Campus shuttle: 
rides between buildings for employees or students
  • Emergency rides: rides for employees when they need it
  • Customer rides: rides for customers to or from your business
  • Interviews
: rides for job applicants to or from their interview
  • Late night
: ensure employee safety with rides home in the evening
  • Event or conference
: limited-time rides to or from an event venue
  • Create your own
: customize your own ride pass based on your unique use case

How to create a Lyft Pass program

  1. Log in to the Lyft Business Portal 
  2. Select Lyft Pass in the left navigation bar 
  3. Select + Add Program in the top-right corner to create your new program 


Preliminary program details

  1. Enter a name for your Lyft Pass in the Name field
  2. Enter a short description of the program in the Description field—the description only displays on the Programs page in the Lyft Business Portal to help you quickly identify your programs. Riders won’t see the description in their app and you’ll be able to customize how your program looks to riders later.
  3. Select the type of benefit:
    • One-time ride pass: Ride passes that expire or don’t renew
    • Monthly recurring ride pass: Lyft Pass for people in your organization that renew on the first of every month


Basics

Under Basics, choose the benefit typeduration of how long the pass is valid for, and sharing options for distributing Lyft Pass to your riders.


Benefit Type

  1. Select Add amount in the Benefit type row and select the benefit that works best for your needs
    • Credits: Like cash, credits can be used on rides until the amount is $0 and there is no limit to the number of rides that the user can use the credit on. Enter in the dollar amount of Lyft credit that the pass will be good for in the Amount box (i.e. $50 can be used on any number of rides—one $50 ride, two $25 rides, or five $10 rides).
    • Rides: Offer a specific number of rides where the cost of the ride is covered up to a specific amount. Unused credits will not roll over to the next ride. Enter in the maximum number of rides that the pass will cover in the Number of rides box, as well as the maximum amount of the ride cost that will be covered in the $ Max per ride box (i.e. 10 rides, up to $15 each)

Duration (one-time ride pass only)

The ability to set a duration is only available for one-time ride pass programs. This is due to recurring ride passes renewing automatically on a monthly basis. 

  1. Select Add duration in the Duration row to choose when your rides can be used and when they expire
  2. Select a Start date, Start time, End date, and End time
    Consider leaving extra time before and after. For example, if you have an event that lasts 7-9 PM, you might set the duration to 6:30-9:30 PM for your guests to travel. Heads up: the duration should include the time the rider is picked up, not the time the ride is requested.


Sharing options (one-time ride pass only)

The ability to choose a sharing option method is only available for one-time ride pass programs. Recurring ride passes can only be distributed using work or organization email. Learn more about the specific details of sharing option methods for your Lyft Pass programs.

  1. Select Sharing Options to choose how to share your passes that is best for your needs:
    • Phone number: Share Lyft Pass directly to riders’ Lyft accounts. We recommend using this for anyone not in your organization 
    • Work or organizational email
: Invite riders to join your organization and redeem their pass by email. If their email is connected to your organization, the ride pass will be automatically dropped into their app. We recommend using this for employees. You will add a list of emails to share Lyft Pass with after the initial program set up
    • Shareable codes: You can also share Lyft Pass using a shareable code or link that your riders can redeem in their Lyft app. Select Create shareable codes instead? Show options and choose from 2 shareable codes options:
      • General shareable code: This is one code or link that can be redeemed by anyone that has it and is best for easy sharing. Enter the maximum number of times the code can be redeemed in the Number of codes box, as well as the alphanumeric code of your choice between 8 and 16 characters in the Code box
      • Unique shareable code: This is a list of custom codes that can be claimed by only one rider each and is best for sharing securely. Enter the maximum number of times the code can be redeemed, as well as an alphanumeric code prefix in the Code box, where all of your custom codes will begin with the prefix followed by 6 randomized characters
Please note that the way you share your passes may change which restrictions you can update later. Learn more about managing and editing existing programs. 

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Ride restrictions

Under Ride restrictions, you can set time windows, location restrictions, and ride type restrictions for Lyft Pass rides

Time windows

  1. Select Time window to choose what time your Lyft Pass rides can be taken:
    • Anytime: no time window
    • Weekdays: Monday through Friday, 12:00 AM-11:59 PM
    • Custom: Set your own days and time window. Select the start and end time and days of the week your Lyft Pass rides can be taken. If you do not need a start and end time, check the box for All day (12:00 AM-11:59 PM). You can also add multiple time windows if you’d like Lyft Pass to be valid during multiple specific times throughout the day 


Locations restrictions

    1. Select Ride locations to choose the location restrictions of where your Lyft Pass rides can be taken:
      • Anywhere in the United States
      • To or from locations
      • Between locations
        • If you select To or from locations or Between locations, select + Add location and enter in the location’s name, address, and the radius in miles around the location that riders can be picked up or dropped off. Click Add once you’re done and repeat these steps for the rest of the locations you’d like to add

 

Ride type restrictions

  1. Select Ride types to choose the ride type your Lyft Pass rides can be taken in, or select Allow all ride types if you do not need a ride type restriction:
    • Shared: More affordable option with longer wait times (temporarily unavailable due to COVID-19 health safety restrictions).
    • Lyft: A personal ride to get you to your destination quickly. Fits up to 4 people.
    • Lyft XL: A supersized ride when you need more space. Fits up to 6 people.
    • Lux Black: A black car for the ultimate luxury ride. Fits up to 4 people.
    • Lux Black XL: A more spacious black car, offering a luxury ride for up to 6 people.

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Additional settings

Under ‘Additional settings,’ you can choose reporting settings, customize communications sent to your riders about your Lyft Pass program, and view the payment method associated with this program.


Reporting settings

  1. Select Reporting to choose the cadence that you’d like to receive emailed reports about the usage of Lyft Pass. Toggle the button next to cadence that best fits your needs:
    • Monthly
    • Weekly
    • Daily
  2. Enter in an email address to receive the emailed reports in the Report recipient email address field
You cannot change the reporting cadence and email reporting recipient for any one-time ride pass programs that are already live.


Rider communication

  1. Select Rider communication to customize how your Lyft Pass appears to riders in the app, emails, and text messages
  2. In the Organization or company name field, enter in the name of your organization that you would like rider’s to see. If this field is left blank, rider’s will see the name of your organization that is in your Lyft Business Portal by default
    • Tip: If you’d like to confirm what the name of your organization is in your portal, click Settings, click Organization, and look under Organization name 
  3. In the Pass name field, enter in the name of your program that you would like rider’s to see. If this field is left blank, riders will see the same name that you have already chosen for your program by default

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Payment method

Currently, there are two supported payment methods for Lyft Pass programs:

Please connect with your sales representative to determine the best payment method for your needs.


Saving your Lyft Pass program

Once your program has been customized to your needs in all of the above sections, click Publish

Now that you have finished creating your Lyft Pass program, learn how to share Lyft Pass with riders.


Copying your Lyft Pass program

Need to create another program with the exact same settings? Easily copy any program you've created so you don't have to manually select each setting again. Only the settings of the program will be copied—you'll need to distribute or invite people to the cloned program and people in the original program won't receive double benefits from the cloned program.

To copy a Lyft Pass program:

  1. Select Lyft Pass from the left navigation bar in the Lyft Business Portal and select Programs
  2. Select the program that you’ll be duplicating
  3. Select the 3-dot icon in the upper right corner next to Share passes or Add people
  4. Select Copy

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